Google wirft co.cc-Domains aus dem Index

Google wirft pauschal Ã¼ber 11 Millionen .co.cc-Domains aus dem Index, weil hier ein hoher Spam-Anteil festgestellt wurde. Das wirft zahlreiche Fragen auf - wie z.B. ob die Reputation einer TLD doch ein Ranking-Faktor sein kÃ¶nnte und wie die bald neu zu vergebenden Domain-Names zu beurteilen sind.

Es ist eine alte Diskussion, ob Google nun — abseits von lokalen Unterschieden — einige Top-Level-Domains (TLD) gegenÃ¼ber anderen bevorzugt. Immerhin haben manche TLD wie .info schon immer den Ruf gehabt, unter Suchmaschinen-Spammern beliebt zu sein.

Pauschale Verurteilungen sind dabei auch aus Suchmaschinen-Sicht nicht sinnvoll. Auch wenn der Anteil an dubiosen Seiten hÃ¶her sein mag, hat sich nicht jede Domain mit diser TLD eine Abstufung verdient. FÃ¼r jede TLD gibt es legitime GrÃ¼nde zur Verwendung.

Wie auch von Matt Cutts bestÃ¤tigt wurden sÃ¤mtliche .co.cc aus dem Google-Index verbannt. Google begrÃ¼ndet diesen Schritt damit, dass diese Domains in einem sehr hohen AusmaÃŸ fÃ¼r dubiose Websites benutzt wurde. Neben Suchmaschinen-Spam wurden diese Domains auch in groÃŸem Umfang fÃ¼r Phishing-Attacken missbraucht.

.co.cc ist nicht mit richtigen Second-Level-Domains (SLD) wie .co.uk oder .co.jp zu vergleichen, es handelt sich dabei nur um vergebene Subdomains. Diese wurden allerdings im groÃŸen Stil angeboten, mehr als 11 Millionen solcher Domains sollen laut Betreiber registriert worden sein. Damit gibt es mehr registrierte .co.cc-Domains als .org-Domains.

Die AttraktivitÃ¤t fÃ¼r Spammer ist darin begrÃ¼ndet, dass 15.000 Domains fÃ¼r gerade einmal 1000 Dollar verkauft wurden, eine einzelne Domain konnte man zudem kostenlos erhalten. Letzteres sorgte fÃ¼r eine gewisse Verbreitung unter legtimen nicht-kommerziellen Websites, beispielsweise auch als externe Domain fÃ¼r Tumblr-Blogs. Man kann daher nicht davon sprechen, dass pauschal alle Domains fÃ¼r Spam missbraucht wurden.

Matt Cutts hat via Google+ darauf hingewiesen, dass sich Google auch zukÃ¼nftig pauschale MaÃŸnahmen gegen low quality freehosts vorbehalte. Dabei wurde zwar nicht von Domains gesprochen, aber eine Ausweitung dieser Logik auf Domains scheint nicht weit entfernt. Das wirft natÃ¼rlich wieder die Frage nach geeigneten TLDs abseits des Standards auf bzw. allgemein ob Google generell die Reputation einer TLD als Ranking-Faktor berÃ¼cksichtigt.

Genau diese Fragen sind werden demnÃ¤chst aktueller denn je sein. Denn abseits von einem steigenden Angebot an gÃ¼nstigen SLDs kommen mit der nun endgÃ¼ltig fixierten Reformierung des Domain-Name-Systems auch zahlreiche neue TLDs auf uns zu. Auch bei diesen Domains kÃ¶nnte dann die Vergabepolitik einen wesentlichen Einfluss darauf haben, ob ein Risiko fÃ¼r TLD-basierte Abwertungen besteht. Website-Betreiber mÃ¼ssen sich diesbezÃ¼glich jedenfalls zusÃ¤tzliche Gedanken machen.

Artikel veröffentlicht von Thomas Graf am 06. Juli 2011 | Tweet

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