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  • Google wirft co.cc-Domains aus dem Index

    Google wirft pauschal ├╝ber 11 Millionen .co.cc-Domains aus dem Index, weil hier ein hoher Spam-Anteil festgestellt wurde. Das wirft zahlreiche Fragen auf - wie z.B. ob die Reputation einer TLD doch ein Ranking-Faktor sein k├Ânnte und wie die bald neu zu vergebenden Domain-Names zu beurteilen sind.

    Es ist eine alte Diskussion, ob Google nun — abseits von lokalen Unterschieden — einige Top-Level-Domains (TLD) gegen├╝ber anderen bevorzugt. Immerhin haben manche TLD wie .info schon immer den Ruf gehabt, unter Suchmaschinen-Spammern beliebt zu sein.

    Pauschale Verurteilungen sind dabei auch aus Suchmaschinen-Sicht nicht sinnvoll. Auch wenn der Anteil an dubiosen Seiten h├Âher sein mag, hat sich nicht jede Domain mit diser TLD eine Abstufung verdient. F├╝r jede TLD gibt es legitime Gr├╝nde zur Verwendung.

    Wie auch von Matt Cutts best├Ątigt wurden s├Ąmtliche .co.cc aus dem Google-Index verbannt. Google begr├╝ndet diesen Schritt damit, dass diese Domains in einem sehr hohen Ausma├č f├╝r dubiose Websites benutzt wurde. Neben Suchmaschinen-Spam wurden diese Domains auch in gro├čem Umfang f├╝r Phishing-Attacken missbraucht.

    .co.cc ist nicht mit richtigen Second-Level-Domains (SLD) wie .co.uk oder .co.jp zu vergleichen, es handelt sich dabei nur um vergebene Subdomains. Diese wurden allerdings im gro├čen Stil angeboten, mehr als 11 Millionen solcher Domains sollen laut Betreiber registriert worden sein. Damit gibt es mehr registrierte .co.cc-Domains als .org-Domains.

    Die Attraktivit├Ąt f├╝r Spammer ist darin begr├╝ndet, dass 15.000 Domains f├╝r gerade einmal 1000 Dollar verkauft wurden, eine einzelne Domain konnte man zudem kostenlos erhalten. Letzteres sorgte f├╝r eine gewisse Verbreitung unter legtimen nicht-kommerziellen Websites, beispielsweise auch als externe Domain f├╝r Tumblr-Blogs. Man kann daher nicht davon sprechen, dass pauschal alle Domains f├╝r Spam missbraucht wurden.

    Matt Cutts hat via Google+ darauf hingewiesen, dass sich Google auch zuk├╝nftig pauschale Ma├čnahmen gegen low quality freehosts vorbehalte. Dabei wurde zwar nicht von Domains gesprochen, aber eine Ausweitung dieser Logik auf Domains scheint nicht weit entfernt. Das wirft nat├╝rlich wieder die Frage nach geeigneten TLDs abseits des Standards auf bzw. allgemein ob Google generell die Reputation einer TLD als Ranking-Faktor ber├╝cksichtigt.

    Genau diese Fragen sind werden demn├Ąchst aktueller denn je sein. Denn abseits von einem steigenden Angebot an g├╝nstigen SLDs kommen mit der nun endg├╝ltig fixierten Reformierung des Domain-Name-Systems auch zahlreiche neue TLDs auf uns zu. Auch bei diesen Domains k├Ânnte dann die Vergabepolitik einen wesentlichen Einfluss darauf haben, ob ein Risiko f├╝r TLD-basierte Abwertungen besteht. Website-Betreiber m├╝ssen sich diesbez├╝glich jedenfalls zus├Ątzliche Gedanken machen.

    Artikel ver÷ffentlicht von am 06. Juli 2011 |


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